XHTML Web Design

XHTML Web Design

Web design is actually to create a website which includes different content and electronic files and that are used to interact with the user to carry out a certain task. The end user logs on or visits your website through a web browser which has features to show the interface that you have made for the users. The most known language for creating a web page is HTML however there are also many other languages that can be used to do so.

Why XHTML?

Since its creation, HTML (Hyper Text Markup Language) has been well known and used to create web pages all over the web but obviously everything has its flaws. HTML was becoming more and more of a headache for the developers and many complaints were being made by the coders so in 1999, World Wide Web launched XHTML ( eXtended Hyper Text Markup Language) which was written in XML (eXtended Markup Language).

XHTML solved many queries for the developers as well as the coders. As the name says, XHTML can be extended to your needs which were not possible in HTML. With the advent of XHTML, developers started building the future which was not imagined during the HTML era.

What things involve in XHTML?

A web page consists of many things like pictures, videos, sounds, animations and content which are in the form of different files like GIF, JPG, JPEG, text and flash etc. XHTML and XML and other plug-ins including flash and Java run time environment allow you to embed these features into the languages so that a user can see the pictures or videos, wherever and whenever you want. Also this language allows you to handle data dynamically using a scripting language which are PHP, Perl, and ASP etc that works on the server side and allows the user to perform different actions.

Code Your Own XHTML?

On the web, you can find different programs or software that allow you to design a web page and they code HTML in background for you but almost all of them are very poorly done. When you code your own HTML, you have the power to do anything that you want to do and make your website smaller in size so your web pages load faster and keep the users happy.

Technology has spread so rapidly that people have the power to view web pages from various electronic devices like cell phones, tabs, cars, televisions etc. There is actually no technique to test every web page you create in all the probable devices on which it might be used. But there is a way to make sure you have the finest possibility your website will work in most cases and that is to make web pages by means of the standards laid out by the World Wide Web.
So we conclude that XHTML is more advanced than HTML. It allows the coders and developers to go beyond one’s imagination and create something that could never have achieved if we had not thought of making a newer language and integrating it with different other scripting languages to make it more powerful.

1. The best advantage is that Google prefer Wordpress over all the other CMS’s. Wordpress is easily found on Google by doing some SEO work so not much hard work is required. So due to Google, you’ll always be better than other website software’s.
2. In Wordpress, you can install themes into your website. You can customize themes and even ake your own if you know HTML. Wordpress Allows almost everything a normal blogger would want to do it his website. Themes help in getting new people to your website.
3. Plug-ins can be installed in your Wordpress which is the best feature. Plug-ins help user to enable different options to his website. They also help in blocking spam and many other things. A visitor always admires if the website has different features, animations, and uniqueness and tends to come back daily.

Drupal

It is a free open source content management system which is written in PHP and spread under General Public License. Anyone is allowed to download this software and also share it with other people. Drupal supports almost all the features of new technologies because many people are constantly working on Drupal to make it more reliable and efficient for the users.

Web Development

Introduction
Web development means developing a website to carry out different activities related to E-commerce business or content development over the internet or World Wide Web.  A webpage can contain many features like sound files, images, video files which are embedded in the page using a script language such as PHP, JavaScript etc. Maintaining a webpage is the most important part of the web development.

Importance of a Web Presence in Businesses
Content management is a term which is known to be files or stuff that can be managed or published on a web page in the form of any standard. Digital content is what it’s called these days. Digital content can contain media files, text files, images, animations and many other embedded programs. Of course content always needs management like adding fresh content, repairing crashes, maintaining the quality.
CMS website development services have been created to meet the needs of clients in an easy way. CMS services offer a user-friendly interface through which a user can maintain and have a complete power over his website. It is easy to learn as well as easy to use.

Client Side Coding
Client side coding is something that runs on the background of a webpage that a client us using or interacting with. Different languages are there for client side coding:
   
AJAX: Asynchronous JavaScript consists of new methods to work with JavaScript and also other languages to make the user experience more detailed and clear.
     
Flash: Adobe Flash player is the most used plug-in today in browsers and is considered as standard.
       
JavaScript: A language that can be used to create rich applications on the client side and it can also run on different types of devices in the world. It is one of the most scripting languages these days.
       
jQuery: A JavaScript library used to boost and simplify the HTML scripting used on the client side.
       
Microsoft Silverlight: A plug-in powered and created by Microsoft which is required to run animations, videos, high graphics and other on the browsers with .NET programming and XML languages.
       
HTML5: The latest version of HTML which is better, simpler and more detailed than the previous versions and also enables various integrations with different languages. Supports Silverlight and Adobe Flash Frameworks.

Server Side Coding
Server side coding is all the coding that is done on the server side and which is being used by the client side coding. It could be databases or any other thing but it doesn't do anything on the interface of a webpage. Some of the languages are PHP, JAVA, PERL, PYTHON, RUBY, CSP etc.

Client Side + Server Side

• Google Web Toolkit (available on the internet) provides tools to produce and preserve difficult JavaScript applications in the language Java.
• Dart gives tools to generate and sustain complex JavaScript front-end applications as well as supporting server-side code coded in Dart (programming language).
• Tersus is a platform for the development of rich web applications by visually explained user interface, client side actions and server side functionality.

Open Source Web Development

Creating your own website for free and managing it in whatever way you want is open source web development. Open source means open for everybody. Anybody can download the software and work on it. One of the many advantages is that when you think of something creative and you want to make a website, you first make a blog which is free of cost to make sure whether people will like it or not. After that you pay for your domain the do the website procedures.

Joomla

Joomla is a well known content management system which allows the users to create their own websites free of cost. One of the advantages is that it is easy to use for the people who are new to blogging. It has also won an award for being the best open source website software.

Joomla’s main mission was to create such an interface that’s easy to use for the new users as well as advanced users. Just a single click and you can start your website right now without paying any fee or anything else.

It also helps and saves time for web developers and designers. They can use Joomla to create a website for their client and then afterwards customize it according to their needs. Since it is easy to use, they can then provide the guide which would not be so difficult to the clients. The problem in web development arises that client finds it hard in understanding the interface and functionalities.

Wordpress.

Wordpress is an open source content management system that is always preferred. Creating your website with Wordpress can give you many benefits. It is easy to use and totally according to what users really want. It has many features that many other CMS’s don’t have. Let’s look at some of the benefits of Wordpress.

1. The best advantage is that Google prefer Wordpress over all the other CMS’s. Wordpress is easily found on Google by doing some SEO work so not much hard work is required. So due to Google, you’ll always be better than other website software’s.
2.  In Wordpress, you can install themes into your website. You can customize themes and even make your own if you know HTML. Wordpress Allows almost everything a normal blogger would want to do it his website. Themes help in getting new people to your website.
3. Plug-ins can be installed in your Wordpress which is the best feature. Plug-ins help user to enable different options to his website. They also help in blocking spam and many other things. A visitor always admires if the website has different features, animations, and uniqueness and tends to come back daily.

Drupal

It is a free open source content management system which is written in PHP and spread under General Public License. Anyone is allowed to download this software and also share it with other people. Drupal supports almost all the features of new technologies because many people are constantly working on Drupal to make it more reliable and efficient for the users.

Internet Marketing

Internet Marketing is all about promoting or marketing your product online using different techniques and strategies. Internet marketing is always given a priority because it is the cheapest way to promote a product to the real world. Search engine optimization is the well known technique which most of the promoters use these days. Working on your keywords and making them strong for search engines really helps in getting more customers and getting more sales. People called affiliates can be hired to do these jobs for a company and paid at the end of the job and commission on every user that they attract. Affiliates have contacts and they know exactly how to do and where to do the things that would attract new customers.

Internet Marketing Strategies

1. An effective plan is always required for a better promotion with a good web designed webpage.
2. Getting ranked in the search engines always helps in getting new customer for your business.
3. Practicing Search Engine Optimization should always be a priority.
4. Emailing your product to people and making sure to keep it not a spam.
5. Making a blog of your product and adding fresh content to it always attract customers.
6. Running contests and giving free gift hampers to winners is the well known marketing strategy.
7. Responding your Emails efficiently and without any delay.
8. Engaging with the users and helping them out if they have any queries.

Internet marketing tools
Internet marketing tools are the only available tools that are free of cost and you can use them whenever you want. Companies that give priority to internet marketing always prosper because internet is being used by almost every living human. Online search engines are the best example. Making strong keywords about your product helps customer in finding your website and becoming your customer.
Posting on online forums and getting back links of your website create a reputation on the web and also on the search engines. Google is all about strong keyword and page rank so in order to be found on Google, hard work is required.

Most commonly used internet marketing tools:

1. Digital Point Keyword Tracker
2. Crazy Egg Heat Maps
3. Keyword Discovery – Keyword Research Tool
4. 7 Search Keyword Suggestion Tool
5. Submit Express Link Popularity
6. BacklinkWatch Backlink Monitor

There are many types of internet marketing and some of them are as follows:

Search Engine Marketing: The type of marketing that deals with the improvement of the webpage rank to appear on the search engines and at the top. It can be divided into many categories like paid placement, search engine optimization, paid inclusion etc.

Blog Marketing: Marketing done through the use of web blogs to increase the places that have details of your product.

Email Marketing: Mailing updates or newsletters to the target audience and asking them to share on the social media is a legitimate way to do efficient marketing.

Posting Ads: Posting ads on different social media or websites helps people to know about your business or also your offerings.

E-Commerce

E-commerce is purchasing or selling different items using electronic means. E-commerce was not very common if we look back a bit but has now become an essential aspect in people’s life. Michael Aldrich did a great favor for the world by invented online shopping. The good thing about E-commerce is that, it has integrated over the internet. Many websites and online businesses allow and accept different ways for purchasing goods.

Most Used E-Commerce Solutions

Os-Commerce

Open Source Commerce is actually a online storage management software that can be installed on any website and accept different payment methods like PayPal, Checks, Credit Cards etc.

There are many advantages of Os-Commerce like downloading and shipping option, multi currency support, different payment options, and never-ending product support.

Magento

Magento is the most known open source software available on the internet. It allows the users to look out, operate and edit and complete control over their online shop. One can also operate different online shops from a single account or dashboard. It provides various features for users that make the work more than easy.

Some of the benefits or Magento are:

·         Different languages support

·         User-friendly interface and functionality

·         Marketing promotion gear

·         User support and online forums

ZEN CART

Open source software and a well known shopping cart. But has a unique feature and that is gift certification module which allows the user to create and send digital coupons for their online shop.

Most admired features:

·         several sales and discount options

·         various display modes

·         newsletter manager

·         Capacity discounts.

Tips for a Successful E-commerce Website

The home page of any website should be given the highest priority because that’s where a customer comes first. An attractive and technology based home page would help in attracting more customers. Giving an overview of different items and not confusing them would keep them stay on your page longer. A customer tends to leave quickly if he finds it too confusing or time taking so always make it simple. A catalog of suggested and recommended items should always be present. And at the end, the payment method should be easy and full or guarantee. A customer should not feel any insecurity while purchasing. Adding SMS confirmation service is the best way to satisfy a customer. An E-commerce website is just like a normal shop in the market where when people are not catered, they leave without thinking about it twice.

To attract new customers to your online store, here are some common tools that should be used:

·         Search Engine Optimization: Making your keywords strong and being found on different search engines.

·         Online Advertising: pay-per-click ads and pay-per-register ads helps in growing the business real quick.

·         Print Advertising: The elite class always read newspapers and that’s why it should never be forgotten while advertising.

·         Blogs: Adding new and attractive content everyday to let people know how serious and unique are you in the market.

·         Social Media: The only advertising tool that is free of cost and everybody has access to it.