E-Commerce

E-commerce is purchasing or selling different items using electronic means. E-commerce was not very common if we look back a bit but has now become an essential aspect in people’s life. Michael Aldrich did a great favor for the world by invented online shopping. The good thing about E-commerce is that, it has integrated over the internet. Many websites and online businesses allow and accept different ways for purchasing goods.

Most Used E-Commerce Solutions

Os-Commerce

Open Source Commerce is actually a online storage management software that can be installed on any website and accept different payment methods like PayPal, Checks, Credit Cards etc.

There are many advantages of Os-Commerce like downloading and shipping option, multi currency support, different payment options, and never-ending product support.

Magento

Magento is the most known open source software available on the internet. It allows the users to look out, operate and edit and complete control over their online shop. One can also operate different online shops from a single account or dashboard. It provides various features for users that make the work more than easy.

Some of the benefits or Magento are:

·         Different languages support

·         User-friendly interface and functionality

·         Marketing promotion gear

·         User support and online forums

ZEN CART

Open source software and a well known shopping cart. But has a unique feature and that is gift certification module which allows the user to create and send digital coupons for their online shop.

Most admired features:

·         several sales and discount options

·         various display modes

·         newsletter manager

·         Capacity discounts.

Tips for a Successful E-commerce Website

The home page of any website should be given the highest priority because that’s where a customer comes first. An attractive and technology based home page would help in attracting more customers. Giving an overview of different items and not confusing them would keep them stay on your page longer. A customer tends to leave quickly if he finds it too confusing or time taking so always make it simple. A catalog of suggested and recommended items should always be present. And at the end, the payment method should be easy and full or guarantee. A customer should not feel any insecurity while purchasing. Adding SMS confirmation service is the best way to satisfy a customer. An E-commerce website is just like a normal shop in the market where when people are not catered, they leave without thinking about it twice.

To attract new customers to your online store, here are some common tools that should be used:

·         Search Engine Optimization: Making your keywords strong and being found on different search engines.

·         Online Advertising: pay-per-click ads and pay-per-register ads helps in growing the business real quick.

·         Print Advertising: The elite class always read newspapers and that’s why it should never be forgotten while advertising.

·         Blogs: Adding new and attractive content everyday to let people know how serious and unique are you in the market.

·         Social Media: The only advertising tool that is free of cost and everybody has access to it.